Eros Now announces integration deal with Virgin Media

04 Mar,2019

By A Correspondent


Eros Now has announced an integration deal with broadband company, Virgin Media. The integration deal will provide Virgin TV customers in the United Kingdom direct access to Eros Now’s library of 12,000 films, original web-series, music, and short-format content through Eros Now Quickie.


Commenting on the integration deal, Rishika Lulla Singh, CEO – Eros Digital said: “With increasing consumption of cross border content and popularity of Indian films, we are excited to announce our collaboration with Virgin Media. Eros Now is the largest South Asian Video Service with close to 16mn paid subscriber’s world over and the United Kingdom is one of our primary international markets. We are happy to cater to this growing community with best of Indian content and remain focused on expanding our global presence by exploring opportunities to connect with local audiences.”


Added David Bouchier, Chief Digital Entertainment Officer at Virgin Media: “We designed our V6 TV box to work seamlessly with on-demand apps such as Netflix and to maximize the power of our fibre network for instantaneous access to the limitless programming available on demand. The addition of the Desi apps further strengthens our lead in the on-demand viewing experience”



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