Discovery India partners Dailyhunt for its content offering

20 Mar,2019

By A Correspondent

 

Discovery Communications India has entered into a partnership with news and local content app – Dailyhunt. It has introduced a video destination, Discovery Plus on the home page of Dailyhunt app offering short form video content customised for digital audiences in India. The content is currently available in five languages namely English, Hindi, Tamil and Telugu and Bengali.

 

Talking about the initiative, Simon Robinson, Managing Director, Discovery Asia Pacific and Chief Financial Officer, Discovery International, said: “The partnership with Dailyhunt offers us an exciting opportunity to understand, analyse and explore India’s burgeoning digital play. We are delighted with the initial trends, they further reinforce our belief that Discovery’s content offers immense unexplored potential for the digital domain in India.”

 

Added Umang Bedi, President, Dailyhunt: “At Dailyhunt, we are super excited about this partnership with Discovery. We understand Bharat and its content needs the best and we feel very confident about Discovery’s content being a massive hit with vast diaspora of India. This partnership is completely aligned with our overall content plans of providing unique, exclusive, high quality content from great content partners like Discovery as we rapidly scale our business.”

 

 

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