DCMN India wins media duties of FanFight

20 Mar,2019

By A Correspondent

 

DCMN India has bagged the media duties of Fanfight, a fantasy sports start-up.

 

The mandate involves managing the media duties across multiple channels for FanFight and establishing it as a leading player in the Indian market. The focus will be on brand building as well as delivering performance for FanFight.

 

The account will be serviced from the Gurugram office of DCMN and will be led by Bindu Balakrishnan, Country Head, DCMN India.

 

Said Akhil Suhag, CEO & Co-Founder, FanFight: “We are extremely happy to partner with DCMN India. We were looking for growth partners who understood our need to drive performance with branding in our unique and competitive market. We believe there is a great synergy between DCMN India and FanFight, and are looking forward for a great partnership.”

 

Bindu Balakrishna

Added Bindu Balakrishnan, Country Head, DCMN India: “DCMN India is very happy to have FanFight on board and we are looking forward to a great partnership and some exciting campaigns in the coming months. India is a nation of cricket lovers, and fantasy cricket games like FanFight allow users to use their knowledge and research of players to create their own teams, and then see whether their assumptions paid off in the actual match or not. It’s an exciting genre. With the cricketing season just around the corner, the time is right for FanFight to take the next step in its growth – and DCMN is right by them to help them realise their goals. In the coming months, DCMN and FanFight will work closely together to drive increased brand awareness as well as performance in terms of installs and app engagement. With our clear focus on digital brands and our vision of growing the market leaders of tomorrow, we believe we have the right approach to take FanFight to the next level.”

 

 

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