DCMN India to chew on Behrouz Biryani duties

01 Mar,2019

By A Correspondent


Behrouz Biryani has awarded its media duties to DCMN India. Behrouz Biryani is an in-house label from the house of Rebel Foods which has various brands like Faasos, Mandarin Oak, Oven Story, Sweet Truth, Lunch Box, The Good Bowl and Kettle & Kegs.


Speaking of the association, Sagar Kochhar, Group Chief Marketing Officer, Rebel Foods said: “DCMN came across as extremely client and growth-focused. Their understanding of our requirements was deep and that put them ahead of several others. We are in a sunrise sector that will redefine India’s F&B experience. We wanted to partner with someone who understood that and more.”


The pitch process was held in Mumbai and the account will be handled from DCMN India’s Gurgaon office. The business will be led by Bindu Balakrishnan, Country Head, DCMN India. The mandate includes managing the brand’s TV media duties across different markets and campaign tracking using DCMN’s proprietary TV attribution technology, DC Analytics.


Added Bindu Balakrishnan, Country Head, DCMN India: “DCMN India is very happy to associate with Rebel Foods’ Behrouz Biryani in the next phase of their growth. With its amazing taste and the convenience of ordering online, Behrouz has already conquered many hearts and taste buds. With our global expertise and  data-driven approach, we aim to build on this momentum and drive the brand awareness and performance even higher for Behrouz.”



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