Dailyhunt unveils #KhudKiSochBanao campaign on election eve

07 Mar,2019

By A Correspondent


Dailyhunt has announced the launch of its new election campaign, Dailyhunt Chalao, #KhudKiSochBanao. The campaign aims at highlighting how it is imperative for us Indians to have a trusted, unbiased, credible source of information online to make an informed choice.


Said Umang Bedi, President, Dailyhunt: “The ‘Khud Ki Soch Banao’ campaign resonates with the philosophy of the brand. With the increase in the use of smartphones, expansion of 4G to rural villages, the growth of social media and media outlets, Indians are bombarded with multiple avenues offering news, varied opinions and biased narratives, thereby affecting election outcomes. The consumer feels the absence of a credible and trustworthy news brand that can provide unbiased coverage and multiple perspectives on every topic…. The Dailyhunt brand fills that void for the voting public.”


The #KhudKiSochBanao campaign is conceptualised and executed by What’s Your Problem Brand Solutions.


Added Amit Akali, Founder and Creative Head, What’s Your Problem: “We are excited to partner with Dailyhunt for this insightful campaign – a captivating way to bring forth the issue of biased, polarised opinions being formed against the backdrop of elections. We feel ‘tota’, as a metaphor, works beautifully and starts the debate on how important it is to have a platform that can give multiple perspectives allowing you to form your own opinions.”



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