Bite and Text100 officially merge to launch Archetype

04 Mar,2019

By A Correspondent


After their merger last year, tech PR firms Bite and Text100 will now be one entity and called Archetype.


Said Lee Nugent, Regional Director APAC, Archetype: “We unveil Archetype, a new marketing and communications agency with a vision to transform the way clients are serviced across the world. It’s a new agency that builds on the decades of client experience that Text100 and Bite have gained while driving thousands of successful campaigns around the globe, and is created for the world we live in today. A world where marketing and communications have converged, where every company is a technology company, and where global means finely tuned to individual markets. We believe that big ideas and the fine details matter equally. Clients demand market-leading consultancy, powerful creative and high-quality execution. Not one or two of these things, but all three. And clients want access to the right talent, at the right time, at every level, with consistent standards applied globally, no matter where we operate. This is what Archetype does, and what we will deliver. We know our success is rooted in the success of our clients and that drives us every day. I’m hugely excited by the launch of our new agency and look forward to showcasing more right across the APAC region in the coming weeks and months.”



Post a Comment 

Comments are closed.

Today's Top Stories