Bata promotes its 9 to 9 collection in latest film

22 Mar,2019

By A Correspondent


The ads are all over television, so in a sense this is old news. That Bata has launched an ad campaign for its new 9 to 9 collection, which claims both style and comfort.


Said Anand Narang, Vice President – Marketing, Bata India, on the launch of the new campaign:” “Bata’s new ‘9 to 9’ campaign is aimed at India’ss young, working women who don’t want to compromise on looking chic and stylish yet are practical enough to look at the comfort factor when they buy shoes. In our consumer research, we heard how non-stop comfort from morning to evening was important for them. Our new 9 to 9 collection consisting of Bata Comfit, Naturalizer, Hush Puppies and Bata contemporary styles offers non-stop comfort from 9 am to 9 pm. For all those early morning meetings to post-work dinner dates with friends, Bata’s new collection makes sure no woman has to compromise on style or comfort now.”


Added Vineet Mahajan, Head of Art, Contract India: “When we started working on Bata, we created the platform of ‘Surprisingly Bata’. The idea was to communicate Bata’s range of stylish merchandise that people were unaware of. This time, Bata wanted to launch a range of comfortable shoes. Now ‘comfort’ is a quality that is already associated with Bata. So, the challenge was to communicate comfort as a benefit within the ‘Surprisingly Bata’ platform. Kriti Sanon, the face of Bata’s women range wanted to solve her friend’s problem and surprised her with the new 9 to 9 collection. The idea of the film was to let people discover the delight of wearing something that’s comfortable and surprisingly stylish too.”



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