Aaj Tak goes on marketing overdrive. Is Title Sponsor of Kings XI Punjab

26 Mar,2019

By A Correspondent


The all-important general elections are a few weeks away and the top-ranking Hindi news channel Aaj Tak is leaving no stone unturned to rule Bharat. Ah, well, India. It has turned Title Sponsor for Kings XI Punjab, which won the opening IPL2019 encounter on Monday.


The news channel’s identity will be on Kings XI Punjab Jersey this year. Other sponsors include Bageshree Infratech, VIP Industries, along with Jio, Fena, Royal Stag and Finale Cables.


Said Kalli Purie, Vice-Chairperson, India Today Group: “India Today Group is really excited to partner with the most anticipated cricketing event of 2019. This partnership of Aaj Tak with Kings XI Punjab is a coming together of the biggest in News with the biggest in Sports. All the best to the Kings XI team, looking forward to an amazing tournament and like Aaj Tak, may the ‘Sabse Tez’ team win.”


Added Satish Menon, CEO, Kings XI Punjab: “We are delighted to unveil the new jersey and announce our partnership this year with the news channel Aaj Tak, a TV channel known as much for its indepth analysis delivered in double quick time as for its credibility. A brand of that repute coming on board is a proud endorsement of Kings XI Punjab’s intrinsic values. We head into IPL Season 12 with optimism and enthusiasm as we have the right brands with us on the journey. Their support is our strength as we aim to excel on the field with our performances played in the true spirit of the game.”



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