Vidya Balan turns radio jockey in real life with Big FM

25 Feb,2019

By A Correspondent


Swapneel Naidu (Sr. VP & BH) Consumer Healthcare_ Asheesh Chatterjee CFO, BIG FM, Sunil Kumaran, Country Head, Thwink, RBN_ Vidya Balan_ Abe Thomas, CEO, RBN_ Sujesh Vasudevan (President, India Formulations, ME&A)

Remember the endearing RJ in Lage Raho Munna Bhai and the slightly eccentric on in Tumhari Sallu… well, Vidya Balan will be on air five days a week on the recently refreshed 92.7 Big FM.


The show titled- ‘Dhun Badal Ke Toh Dekho with Vidya Balan’ already has sponsors on board in the form of Muthoot Fincorp and VWash by Glenmark. The programme, notes a communique, aims to give impetus to positive conversations on relevant social topics and aptly features path-breaking star Vidya Balan as the radio show host for the very first time. Slated to launch in the third week of  March, the show will air every weekday evening from 7 to 9pm, with repeats on Saturday and Sunday.


Talking about the show, Abraham Thomas, CEO, BIG FM said: “In these demanding times, people are expecting more and more from media brands such as ours. There is an expectation to bring purpose in to brands. In keeping with this expectation, we are moving from ‘mere entertainment to entertainment with a purpose.’ Our purpose is to influence people’s thinking. ‘Dhun Badal Ke Toh Dekho’ is Big FM’s endeavour to inspire people’s thoughts for a better tomorrow.”


Added Sunil Kumaran, Country Head, Thwink Big, Big FM : “Big FM believes that as a brand it can ‘Inspire Thinking’ and through its line of ‘Dhun Badalke Toh Dekho’ we want to urge people to look at life from various perspectives and not be rigid in their approach. The show with Vidya Balan will bring out this philosophy in a never seen before format going across the country on the Big FM radio network and on digital. The show picks up wide ranging topics right from serious to light-hearted ones with a promise that it will stimulate conversations. Driven by Vidya, the show will also have experts and other celebrities discussing these topics. The show starts by the third week of March on 92.7 Big FM.”



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