By A Correspondent

Ventes Avenues has launched its vernacular package, Ventes Vernacular with a reach of nine million daily active users. The special south inventory package covers Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Telangana. Ventes Avenues has exclusive rights to the inventory it sells, ensuring transparency.

Said Fauzan Rahim, Co-founder at Ventes Avenues: “We are thrilled to launch Ventes Vernacular. There is enough data to suggest that the next content wave in India will be driven by vernacular content with 9 out of 10 new mobile users in the next 5 years projected to be Indian language users. Vernacular mobile advertising is a key growth driver in India given the south language affinity and the literacy rate in south India; with digital revenues growing at over 30% in the next few years we at Ventes Avenues believe this is the right time for us to launch Ventes Vernacular.”