The Man Company unveils #GentlemanInYou campaign

13 Feb,2019

By A Correspondent


Emami-backed men’s grooming startup The Man Company has unveiled its #GentlemanInYou campaign conceptualised by Hashtag Orange. Said Saurabh Kapoor, CEO & Founder of Hashtag Orange: “Over the years, the socially accepted traits of a gentleman have been twisted to a great degree. Social insights reveal that a man’s conduct with women is believed to be the core parameter of defining one as a gentleman. This campaign was conceptualised to break such stereotypes and redefine the modern gentleman to highlight the real traits of a true gentleman. The idea of this campaign is simple and extremely relatable and therefore, it has garnered phenomenal engagement among the audiences.”



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