Tata Sky appoints Anurag Kumar as Chief Comms Officer

27 Feb,2019

By A Correspondent

 

Tata Sky has announced the appointment of Anurag Kumar as its Chief Communications Officer. Kumar will lead marketing and communications initiatives for Tata Sky for its products and services across all its platforms.

 

Said Kumar: “India’s M&E sector offers unrivalled growth opportunities. As an industry leader, Tata Sky is on a journey to connect millions of people across India to the best content on offer. As a new member of this journey, I am excited to be able to leverage the art and science of marketing to talk to our current and future customers in a relevant, distinctive and meaningful way.”

 

Prior to Tata Sky, Kumar was Global Brand Vice President with Unilever in London. At Unilever he led brand strategy, innovation and communications globally for Unilever’s laundry business for brands such as Surf, Radiant & Skip.

 

 

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