Taproot film creates film for Star Sports to promote Ind-Aus series

12 Feb,2019

By A Correspondent


Setting the tone for the upcoming Australia-India cricket tour, Star Sports has rolled out a humorous campaign around the same. The film has been conceptualised by Taproot Dentsu.


Said Gautam Thakar, CEO, Star Sports: “The campaign amplifies the fun banter that all fans look forward to in every India vs Australia series. This series kicks off a “summer of cricket” on Star Sports including the VIVO IPL and the ICC World Cup. We are even more excited this year as we will now telecast this on our dedicated sports channels in Tamil, Telugu, and Kannada for our regional viewers apart from our existing English and Hindi feeds.”


Speaking about the campaign, Taproot Dentsu CCO Santosh Padhi added: “Cricket banter gets a lot of attention in popular media and Paine’s remark has provided grist to our creative mill. The Aussies are good sports and we’ve used their dig against them, to set up a face-off between the two teams. A cheeky personality like Sehwag was an easy choice as the celebrity face for this campaign.”



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