Tanishq unveils its first AR experience for customers

18 Feb,2019

By A Correspondent


Tanishq has launched an Augmented Reality experience at the Bengaluru and New Delhi airports for customers to ‘Try and Buy’ jewellery looking at the AR screen. Customers can benefit from this advanced jewellery experience for a month.


Sharing her thoughts on the launch of AR experience, Deepika Tewari, Associate Vice President, Marketing, Jewellery Division at Titan Company Limited said: “Tanishq has always aimed at providing the best for our customers and this fascinating initiative is one such approach in achieving the objective. Consumers have the option of browsing through multiple jewellery pieces virtually with just one click.  The real-time customer experience will definitely strengthen the retail connection between the brand and our esteemed consumers; a transformative step on how India will shop and purchase jewellery in the near future.”



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