Supari Studios campaign for Vh1 Supersonic

08 Feb,2019

By A Correspondent

 

Leading up to the Vh1 Supersonic music festival, Supari Studios has conceptualised and produced a film that draws attention to the sense of belonging that music gives us.

 

Said Nisha Vasudevan, director of the film: “When the brief first came to us, the idea was to highlight VH1 Supersonic’s inclusive ethos and employ a visual language that would make it stand out from other festival properties in that space…. Visually, we decided to use match-cuts and action-cuts to move the narrative forward from person to person. The idea was to showcase a wide range of personalities while also alluding to commonalities between them all.”

 

Added Manoti Jain, Executive Producer, Supari Studios: “When Vh1 approached us to create a film promoting their Supersonic Music Festival, we tried to put together a narrative that encapsulated the festival’s vibe and inclusive spirit, while also bringing back memories that people associate with music. The team went down a slightly different route from the usual festival videos, conceptualising a spoken word piece that was both nostalgic, as well as hard-hitting, with the aim to immerse viewers into a time and space that they could truly resonate with. We brainstormed on visuals that best represented our encounters with music, as well as on showcasing a diverse set of people, to make the film as reflective of reality as possible. Rather than using actors to play different parts in the film, we also chose to work with real people who were characteristic of each scene, so that we could best represent their stories.”

 

 

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