Sterling Holidays TVC on joy of holidaying

05 Feb,2019

By A Correspondent

 

Sterling Holiday Resorts Limited has unveiled a TV and digital campaign for pan-Indian audiences. The campaign captures Sterling’s brand philosophy of Holiday Differently by showcasing the various curated holiday experiences and discoveries that the brand offers to its guests.

 

Speaking on the launch of the campaign, Ramesh Ramanathan, Managing Director, Sterling Holiday Resorts said: “Sterling has evolved from being a pure play time share company to a holiday company, catering to both our Sterling members and the FIT segment. In order to position ourselves as an experiential holiday company, we re-launched our brand in December 2017 with the brand promise of Holiday Differently! We now want to bring alive this promise to our target audience by launching the brand communication on TV and digital media.”

 

Said Rohit Malkani, National Creative Director, L&K Saatchi & Saatchi:  “From shooting sunrise in the highest tea estate in India to discovering local sweets we never knew existed, the film is a glorious, non-stop montage of these discoveries and experiences. Shot with a mixture of GoPro and a Mini Alexa, we’ve shot with natural light and minimal frills to keep the traveller experience authentic and inviting.”

 

The TV campaign will be aired on national media commencing from February 2019. Sterling is also planning to amplify the brand campaign through digital, social, OTT, press and cinema.

 

 

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