Spotify enters India, woos advertisers

28 Feb,2019

By A Correspondent

 

Popular music streaming service Spotify has officially launched its operations in India. It will offer brands a new platform to connect with consumers.

 

Upon launch, OnePlus, Brand USA, and Anheuser-Busch InBev will have exclusive rights to launch their advertising campaigns on Spotify India. Through Spotify, these brands will be able to reach out to highly engaged, passionate and socially active users.

 

Said Sunita Kaur, Vice President of Advertising Sales at Spotify, APAC: “Spotify’s connection to culture and understanding of how music is consumed allows us to build personal relationships and trust with our fans. The Indian advertising industry is thriving as brands target active internet users. We are thrilled to launch in India with three incredible, diverse brands and we are exploring more opportunities to bring other advertisers on board in this market, creating a new playground for them to reach audiences through the power of audio and our streaming intelligence.”

 

Spotify comes to India offering the best listening experience in local and international music, with the Spotify app available to download for free or with an upgrade to Spotify Premium for only INR 119 per month.

 

 

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