Society Tea’s latest ad film celebrates India’s passion for cinema and ‘chai’

04 Feb,2019

By A Correspondent


Society Tea has launched its latest ad film for its masala tea offering. The film revolves around the union of two shared experiences in India – love for cinema and tea.


Commenting on the occasion, Karan Shah, Director, Society Tea said: “With our latest Masala Tea TVC, we at Society Tea wanted to brew a campaign that reflects a beautifully balanced emotion between our country’s two favourites – Cinema and Chai. And what better way to do it than our quintessential ‘Dadi Ma Ki Masala Chai’. Society Tea’s Masala Tea is all about the highest quality, the traditional taste which is fortified with spices, an original masala recipe that is an excellent elixir and we definitely recommend you to try our grandmothers’ personal recipe blend. Titled ‘Masala Nahi Toh Mazaa Nahi’, the TVC has beautifully captured a perfect blend of human emotions and an all-season National favourite beverage- Masala Tea.”

The ad campaign has been conceptualised by Black Swan Life and is produced by Skylark Productions.



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