Social Kinnect joins ITC Wills Lifestyle’s journey to go all-natural

25 Feb,2019

By A Correspondent


Digital media agency Social Kinnect  has helped the social amplification of ITC Wills Lifestyle’s shift to natural fibres


Said Vikas Gupta, Divisional Chief Executive Officer, ITC LRBD, said: “Evolved consumers understand the consequences of their actions – on themselves, their communities and the planet. As global Indians demonstrate greater confidence and appreciation of the authenticity of Indian roots and heritage, they seek garments that reflect their identity. Our new direction is an amalgamation of these insights, inspired by all that is real and catering to consumers who value responsibility and originality. Our entire product cycle – from ideating and designing desirable garments, to sourcing and then manufacturing – has been reoriented to live up to our promise to consumers, thus making us the first port of call for crafted, all-natural and authentically designed stylish apparel that tells a unique story in the modern workplace.”


Added Chandni Shah, COO – Social Kinnect: “We are so glad to be associated with WLS’s relaunch as it moves towards a more natural and organic brand positioning. This is the way forward for the brand in a more environmentally-conscious India and we are looking forward to playing a part in moulding this new identity for the brand.”



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