SilverPush firms up growth plans for India

04 Feb,2019

By A Correspondent

 

SilverPush, the marketing technology platform powered by artificial intelligence (AI), has drawn up plans to further bolster its growth in India.

 

Said Kartik Mehta, Chief Revenue Officer of SilverPush: “The opportunity to grow in Asia is huge, given that online video revenue is expected to grow at 21 percent CAGR across the region in 2017-2022. For 2019, we expect our contributions from online video to reach 50 percent and with it to be driven by consumers in the Asia-Pacific. In 2018, we started working with global brands such as Ford, Nestle, Coca-Cola, Samsung, and many others.”

 

SilverPush, notes a communique, has already supported the campaigns of regional brands in APAC such as Indofood, Unilab and Tiger Beer – as well as international brands such as Unilever, KFC, Coca-Cola, Samsung, Johnson & Johnson and many more.

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