Rishtey Cineplex, Rishtey turn pay. Renamed Colors Cineplex, Colors Rishtey

26 Feb,2019

By A Correspondent

 

Viacom18 has brought its 24-hour Hindi movie channel, Rishtey Cineplex and the Hindi general entertainment channel, Rishtey under the Colors umbrella. Assuming their new identities March 1 onwards, the channels will be known as Colors Cineplex and Colors Rishtey respectively. Amped up with new content, the channels will be establishing themselves as premium urban entertainment destinations available on a pay model.

 

Speaking about the new identity of the channels, Nina Elavia Jaipuria, Head – Hindi Mass Entertainment & Kids TV Network, Viacom18, said: “The idea is to expand the aegis of brand Colors and strengthen Viacom18’s Hindi Mass Entertainment portfolio drawing in more synergies. Colors has established itself as a household brand in just a decade and it was a logical move to consolidate the mass entertainment channels under its iconic clout,” adding: “The new identity of the channels with golden hues and the archetype petal will convey the continuing evolution and growth of our business while also fortifying our bond with the viewers of the COLORS Family. So far, the trend and consumption on both the channels have been extremely encouraging and now with the scaled-up movie library along with its premium positioning, we are confident of breaking new ground.”

 

 

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