Republic Bharat gets set for Feb 2 launch with blast across media

01 Feb,2019

By A Correspondent

Republic TV’s Hindi channel is all set to launch tomorrow, Saturday, February 2. And accompanying the high decibel launch on television, is a campaign across media around the theme of nationalism saying “Rastra Ke Naam”. The channel will start transmission at 6am on Feb 2.

Notes a communique: “Over 700 hoardings spread across 53 cities in major Hindi-speaking states like Uttar Pradesh, Madhya Pradesh, Maharashtra, Gujarat, Delhi/NCR, Rajasthan, Chhattisgarh, Chandigarh, Punjab, Himachal Pradesh, Haryana, Jharkhand, Bihar, West Bengal and Odisha have been booked wearing the brand slogan ‘Rashtra Ke Naam’.”

Accompanying the on-ground presence, Republic Bharat’s launch campaign has also targeted the HSM market on television. A partnership with the Star network takes the buzz into the audiences of Star Bharat, Star Utsav, Star Utsav Movies, Star Pravah, Star Jalsha, Star Gold, Star Sports. And then there are FTA channels like Enterr10, Dangal, Bhojpuri Cinema and Fakt Marathi with FCT and non-FCT elements. In addition, Star Networks English channels have also been leveraged to drive the launch messaging.

On radio, partnerships with Big FM and Radio City have been inked to take the messaging to the bread-and-butter Hindi-speaking states.

The various digital media platforms have also been deployed… from the voices of India sending in their message of ‘Ab Hindi Ho Jaye’ to snippets on social media, smses and Whatsapp messages and social media presence with over 70 videos.

And finally, print publications like Dainik Jagran and Amar Ujala have been deployed to ensure maximum eyeballs turn to the channel.

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