Republic Bharat claims 73million reach in Week 1

14 Feb,2019

By A Correspondent

It’s a ratings-dark period for the media and public at least as only subscribers are privy to viewership data from measurement joint industry body BARCIndia. In the light of this, the launch of Republic Bharat, as noted by MxMIndia in an earlier report, would be impacted given the transition of subscribing viewers.

Arnab Goswami in a Republic Bharat ad

According to a communique received from Republic Bharat, in Week 1 the channel has achieved a reach of 73million. Notes the release: “In just seven days, Republic Bharat has made tremendous inroads and onboarded audiences that some established brands have taken many years to reach,” adding: “Coming on the back of storming into English news with Republic TV in May 2017, Arnab Goswami’s Hindi news brand’s Week 1 reach is unprecedented when compared to other launches within the Hindi Genre. The Highest reach genre which is Hindi Movies has seen two launches in last three years i.e. Rishtey Cineplex and Sony Wah and both the channels launched with a reach of 5 cr in its opening week and have grown today 3x of their entry reach numbers… Bharat’s extensive focus on big stories within its first week of broadcast creative massive impact with #MamtaBlocksCBI  and #ShardaStings which not only delivered blockbuster impressions on social media but have also got Republic Bharat the #2 position in West Bengal.”

It may be noted that the above information (73mn reach) has not been verified by MxMIndia with BARC. However, according to the information we have received, that the 73mn reach – given all the distribution issues — would have been higher if the distribution systems weren’t disrupted. As would the numbers of some other channels. Also, we have learnt that with 73mn reach, Republic Bharat is not in the Top 5 Hindi channels bracket, in terms of reach. Though it’s early days still..

Said Arnab Goswami, Editor-In-Chief and Managing Director, Republic Media Network: “This is a brilliant start. Republic Bharat has beaten six channels and has a reach of seven crore plus in week one. No Hindi channel has had such a start and it’s a matter of time before we hit no 1 now “

Vikas Khanchandani

Added Vikas Khanchandani, CEO Republic Network: “We are extremely happy that Republic Bharat has opened the charts with a massive 73 Mn reach in its maiden week. Our distribution and content teams have worked very hard to give us this fantastic start within the mass reach genre. The reach garnered is the highest that any new hindi channel launch has delivered in its opening week in the last 3 years. I am extremely confident that with this magnificent start the channel will move into the top slot much faster than I anticipated. I am extremely grateful to our audiences and partners that have helped us with their support and acceptance within the Hindi news category.”

Said Shashi Sinha CEO, IPG Mediabrands: “The Republic team has worked hard to deliver a reach of 73 million in its week of launch. They have given a repeat performance on their launch strategy by delivering big/ breaking stories and delivering massive reach. It’s a very good start and will give them an opportunity to build reach and market share in the coming weeks as the news genre sampling is very high in the run up to Elections. The Hindi genre is seeing an entry of another strong brand after a long gap of six years.”

 

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