Red Label highlights food preferences in latest ad film

08 Feb,2019

By A Correspondent

 

Red Label has launched its new campaign that brings to the fore the issue of food preferences and the silent divide that exists between vegetarians and non-vegetarians.

 

Said Shiva Krishnamurthy, Vice President, Tea & Foods at Hindustan Unilever: “Brooke Bond Red Label’s purpose is to make India more inclusive. We believe in confronting and challenging prejudices that come in the way of being more inclusive. Our latest TVC challenges one such prejudice in a light hearted manner over a tasty cup of tea. We hope that people will love it as much as they have loved all the earlier commercials of our ongoing Swad Apnepan Ka campaign”

 

 

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