Pizza Hut strengthens its content strategy with new ad film

27 Feb,2019

By A Correspondent


Pizza Hut is back with a new brand film for millennial netizens that will be launched exclusively on digital platforms. Aimed at breaking the clutter when it comes to predictable QSR category advertising, Pizza Hut will use humour-based content delivered innovatively via digital platforms to reach and engage with audiences.


Commenting on the thought behind the film, Prashant Gaur, Chief Brand and Customer Officer, Pizza Hut India Subcontinent said: “Taste is the biggest driver in our category and we take pride in serving the best, the freshest and the tastiest pizzas to all the pizza lovers in the country. We wanted to make a fun film that highlights the distinctive aroma of Pizza Hut pan pizzas in an interesting way. This ad not only achieves that objective, but also enhances it with the element of a surprising twist at the end, that successfully piques viewers’ interest and makes it memorable. We hope our differentiated content strategy and digital push will spur conversations around the film amongst netizens. This is a first of many more films we will be launching going forward, given that millennial audiences are highly invested when it comes to consuming video content online.”


Added Kapil Arora, President – Ogilvy Group Companies – North about the film: “What’s the precursor to a lip-smacking, delicious pizza from Pizza Hut? It’s irresistible aroma! One which entices your taste buds, in anticipation of the treat to come. We decided to dramatise that very enticing aroma of the tastiest pizzas, in this campaign. Taking on stereotypical, fake deodorant and toothpaste attraction stories, we contrasted the magnetic pull of irresistible pizzas from Pizza Hut at a fabulous price as the real deal.”



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