Parle Agro signs Jr NTR as the face of Appy Fizz

21 Feb,2019

By A Correspondent


Parle Agro has announced the signing of Tollywood star Nandamuri Taraka Rama Rao Jr., aka Jr. NTR as the brand ambassador for Appy Fizz in South India.


Commenting on the association, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro said: “Parle Agro has an aggressive target to gain tremendous market share in South India and as part of the marketing strategy towards building a strong foundation in the region we have signed on Tollywood superstar Jr. NTR for Appy Fizz. We understand the influence and affinity for regional cinema and celebrities to build stronger cultural relevance and this is a key agenda driven towards our vision to be the No. 1 beverage company in India.”


Jr. NTR also joins in with Allu Arjun as the second celebrity from south India to be a brand ambassador for Parle Agro brands in the region.



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