Ola ropes in Orchard and Indigo to lead marketing mandate

08 Feb,2019

By A Correspondent

 

Cabride-hailing aggregator Ola has roped in Leo Burnett Orchard and Indigo Consulting to lead the mobility brand’s marketing services mandate in the country. The mandate includes brand strategy, new launches, content strategy, and digital communications, and was awarded post a competitive multi-agency pitch. The account will be managed by the agency’s Bengaluru office. It was handled earlier by the Bengaluru-based Happy Mcgarrybowen

 

Said Dheeraj Sinha, Managing Director – India and Chief Strategy Officer – Asia, Leo Burnett on the win: “Ola is one of the few brands born in India that are defining the fundamentals of how we live. The brand is changing the rules of mobility for India, while enabling respectable livelihoods for over a million driver-partners. As an agency, we are really chuffed about this mandate, as this is an opportunity to take the story of a revolutionary Indian brand into their next stage. We are thrilled to partner with Ola and leverage the strengths of Leo Burnett Orchard and Indigo Consulting teams to build a unified brand platform.”

 

Added Anand Subramanian, Senior Director, Marketing Communications at Ola: “We look forward to this partnership with Leo Burnett Orchard in our mission to build mobility for a billion people. Over the past eight years, the Ola brand has evolved to become one of the world’s largest mobility platforms, impacting the lives millions of customers and partners alike. We are confident that this new partnership will help resonate the brand’s voice amongst Ola’s 150 million+ users and beyond.”

 

 

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