Ogilvy unveils latest ad campaign for UberAuto

25 Feb,2019

By A Correspondent

 

Uber has launched its latest campaign ‘No Haggling, No Hassles’ – encouraging people to avail UberAuto services in Chennai. UberAuto promises consumers faster pickups and convenient rides without haggling or hassles.

 

Said Sonal Dabral, Vice Chairman India and Chief Creative Officer South and S.E. Asia, Ogilvy: “UberAuto has brought a dramatic change to the way our audience uses auto rickshaws by bringing them never before convenience and peace of mind. It’s therefore fitting that we are introducing this epic service to our audience with an epic story full of humour, drama and suspense. I’m sure that our audience will enjoy this campaign as much as we enjoyed creating it.”

 

Added Saakshi Verma Menon, Head of Brand – Rides, India & South Asia: “Uber’s vision is to build globally and live locally. UberAuto takes away the daily hassles of hailing an Auto by harnessing the power of technology. This campaign aims to connect with our communities, driver-partners and riders in Chennai. Ogilvy South has been a great partner in bringing this creative idea to life in Chennai.”

 

 

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