Mastercard launches new sonic brand identity

11 Feb,2019

By A Correspondent


Mastercard has launched a new sonic brand identity. This comes on the heels of the company’s transition to a symbol brand and is part of its continued brand transformation.


Said Raja Rajamannar, chief marketing and communications officer, Mastercard: “Sound adds a powerful new dimension to our brand identity and a critical component to how people recognize Mastercard today and in the future/ We set out an ambitious goal to produce the Mastercard melody in a way that’s distinct and authentic, yet adaptable globally and across genres.  It is important that our sonic brand not only reinforces our presence, but also resonates seamlessly around the world.”



Post a Comment 

Comments are closed.

Today's Top Stories