Mastercard launches new sonic brand identity

11 Feb,2019

By A Correspondent

 

Mastercard has launched a new sonic brand identity. This comes on the heels of the company’s transition to a symbol brand and is part of its continued brand transformation.

 

Said Raja Rajamannar, chief marketing and communications officer, Mastercard: “Sound adds a powerful new dimension to our brand identity and a critical component to how people recognize Mastercard today and in the future/ We set out an ambitious goal to produce the Mastercard melody in a way that’s distinct and authentic, yet adaptable globally and across genres.  It is important that our sonic brand not only reinforces our presence, but also resonates seamlessly around the world.”

 

 

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