Mahesh Shetty to head Network Sales at Viacom18

28 Feb,2019

Mahesh Shetty

Viacom18 has announced the appointment of Mahesh Shetty as  Head – Network Sales. Shetty, who will join the group in April 2019, will report to Sudhanshu Vats, Group CEO & MD, Viacom18.

 

Speaking about his appointment, Vats said: “Amidst market shifts, we continue to make strides across platforms and geographies as we build brand solutions powered by analytics and insights. The way ahead is to work more closely with our partners and identify customised whitespaces with an eye on delivering consumer centric ad solutions across platforms. Mahesh’s multi-industry experience will be an asset to Viacom18 as we accelerate our journey to integrate and dial up revenue.”

 

Mahesh Shetty, currently serving as  COO of Entertainment Network India Ltd. (which runs the Radio Mirchi station amongst others), has over two decades of experience in marketing, sales and general management across geographical regions, in the media and FMCG sectors.

 

 

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