Lifebuoy promotes public awareness on hygienic living at Kumbh Mela 2019

27 Feb,2019

By A Correspondent


Lifebuoy has been acknowledged as ‘Swasthya Sehbhagi’ at Kumbh Mela 2019. The mela authorities have recognised the efforts of Lifebuoy to encourage people to adopt the healthy habit of hand-washing through a series of highly innovative initiatives.


Appreciating Lifebuoy’s efforts at the Kumbh Mela, ACMO Dr. VK Mishra, Nodal Officer – Sanitation Kumbh Mela Prayagraj said: “We appreciate the role played by Lifebuoy as ‘Swasthya Sehbhagi’ (Hygiene Partner) in this grand event to spread the message of hygiene and sanitation. We are hopeful that these initiatives will help drive a behavioral change among the masses.”


Shedding light on the recognition and thought process behind the interventions, Harman Dhillon, the General Manager of Skin Cleansing at HUL shared: “It is matter of great honour to be recognised by the Kumbh authority for our efforts as ‘Swasthya Sehbhagi’. Recognitions like these reaffirm our belief and serve as motivation to keep innovating with our approach to encourage more and more people to adopt handwashing before eating and after using the toilet as a habit.”



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