ITC Wills Lifestyle launches new identity and direction

08 Feb,2019

By A Correspondent

 

ITC Wills Lifestyle will now be called WLS.  Building on the brand’s promise, the new brand logo represents the confluence of all the primary elements – earth, wind, fire, water and space.

 

Said Vikas Gupta, Divisional Chief Executive Officer, ITC LRBD, unveiled the new identity: “Evolved consumers understand the consequences of their actions – on themselves, their communities and the planet. As global Indians demonstrate greater confidence and appreciation of the authenticity of Indian roots and heritage, they seek garments that reflect their identity. Our new direction is an amalgamation of these insights, inspired by all that is real and catering to consumers who value responsibility and originality. Our entire product cycle – from ideating and designing desirable garments, to sourcing and then manufacturing – has been reoriented to live up to our promise to consumers, that we are the only destination for crafted, all-natural and authentically designed stylish apparel that tells a unique story in the modern workplace.”

 

 

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