ITC awards digital media mandate to Wavemaker India

05 Feb,2019

By A Correspondent


GroupM agency Wavemaker has been awarded the consolidated digital mandate by ITC. Wavemaker has been AOR for ITC media since 2017. The account was being handled by a consortium of its agencies under the Dentsu Agencies Network.


Speaking on the win, Kartik Sharma, CEO-South Asia said: “We are extremely thrilled and honoured to be chosen by ITC to handle their digital mandate as well. This win marks expansion of our partnership with team ITC and reaffirms our investments behind right tools and technology clubbed with diversified talent on the brand. We are confident about our data-led consumer journey approach will help in growing the brand further.



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