Idea encourages good behaviour with its new ad campaign

06 Feb,2019

By A Correspondent


Idea has launched its new ad campaign ‘Idea 4G – India ka live network’.


Speaking about the campaign, Sashi Shankar, Chief Marketing Officer, Vodafone Idea said: The way we behave is often dictated by who is watching us. The fear of ‘Log kya kahenge’ is inherent amongst all. With live video streaming fast gaining popularity, especially amongst youth, we are positioning it as a powerful tool to nudge positive changes in behaviour. With Idea 4G – India ka Live Network, we are encouraging people to use the power of our network and its live video streaming capabilities in HD to drive change by creating positive outcomes from every negative situation in and around them.”


The new campaign has been developed by BBDO India and the TVCs have been directed by Sukriti Tyagi.



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