Early Salary, Dentsu Webchutney launch ‘Month-End Collection’

01 Feb,2019

By A Correspondent

 

EarlySalary has joined hands with Dentsu Webchutney to roll out 10 ad films for their ‘Month-End Collection’ product range. The Month-End Collection is a specially crafted product range meant for people who want to live an aspirational lifestyle even if their wallets can’t afford it.

 

Said Sudesh Shetty, Head – Marketing, EarlySalary: “With Webchutney coming on board, the clear focus for both of us was to create engaging content that our TG can associate with. A lending product that caters to millennials and Gen Z can be fun and quirky. We are really excited about this project as both – content & the tonality is something that should work well with our audience.”

 

Added Pravin Sutar, Executive Creative Director, Dentsu Webchutney: “All brands in the financial service category are serious. We chose to be the opposite to stand out. We conceptualized each product keeping in mind the unfulfilled wishes of the consumer during month end to build a strong relevance with them.”

 

 

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