Dentsu Webchutney launches #EqualsInLove for PGA India

07 Feb,2019

By A Correspondent

 

PGI India has launched #EqualsInLove campaign, a collection of films that celebrate couples who meet each other halfway. The films are conceptualised and executed by Dentsu Webchutney.

 

Said Sujala Martis, Director Consumer Marketing, Platinum Guild International: “If left to its own, the conversation around love and relationships during this time of the year can get very sugary and mushy. As a brand, we stand for a certain level of maturity and wanted to approach this conversation from a slightly higher order lens. Modern couples do not look at themselves through gender defined roles and responsibilities…equality is a very valid and important value amidst them. It’s part of what can make the love you share rare.”

 

Added Pravin Sutar, Executive Creative Director, Dentsu Webchutney: “The topic of equality is one that’s extremely relevant in today’s environment. We wanted to add a unique perspective to it with the themes and nuances our films bring to life. Each film strikes upon a powerful way in which couples meet each other halfway to form a rare, unmatched bond.”

 

 

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