Blink Digital executes KFC Bucket Bae

13 Feb,2019

By A Correspondent


Blink Digital has designed KFC Bucket Bae, a Valentine’s Day campaign that unites chicken lovers with the Bae of their dreams. In order to bring this idea to life, Blink helped create a robot designed to follow the consumer.


Talking about this campaign Rikki Agarwal, COO said: “‘People usually have mixed feelings about Valentine’s Day, so this year, KFC decided to play on fans’ love for chicken. We created Bucket Bae as the perfect embodiment of that – a bot with your favorite chicken = the perfect ae for Valentine’s Day. It not only has the classic KFC bucket, but it also works on sensors that allow the bot to match you stride for stride. The thought is simple: true love follows you back.’”


Added Moksh Chopra, CMO, KFC India said: “There is no love like the love of chicken! And if someone (or something) that follows you around with your favorite chicken isn’t true love, then what is? This Valentine’s Day we wanted to do something unique and add just a dash of (true) love to our consumer’s lives. So, here’s KFC Bucket Bae – a bundle, no, a bucket of love on wheels that follows you through thick and thin, promising to never leave your side. It is surely going to be a finger lickin’ good Valentine’s this year!”



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