Biz channels viewership leapfrogs on Interim Budget Day. ET Now, CNBC Awaaz on top

08 Feb,2019

The viewership of business channels grew 4.7 times in English and twice in Hindi on the Interim Budget Day (February 1, 2019).

 

The numbers below, sourced from BARC India, tell the story.

 

Channel Prev 4 wk avg. Feb 1, 2019 Growth/ Degrowth
English Business News 94K 451K 4.7 times
CNBC TV 18 54K 185K 3.4 times
ET NOW 29K 259K 9 times
BTVI 8K 7K -13%
CNBC TV 18 Prime HD 3K 1K -67%
TG: All India/ M 22+ AB

Channel Prev 4 wk avg. Feb 1, 2019 Growth/ Degrowth
Hindi Business News 538K 1.0Mn 2 times
CNBC Awaaz 370K 621K 1.7 times
Zee Business 169K 454K 2.6 times
TG: HSM/ M 22+ AB

 

 

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