Alia & Ranveer return with new brand message for MakeMyTrip

05 Feb,2019

By A Correspondent

 

MakeMyTrip Limited has launched its new TV campaign with its brand ambassadors Ranveer Singh and Alia Bhatt. The campaign aims to reach out to its consumers with a compelling reason to book their international travel online with features like – MMT 24×7 Hotline for International flights and hotels and international hotels preferred for Indians.

 

Commenting on the new TVC, Saujanya Shrivastava, Group Chief Marketing Officer, MakeMyTrip said: “With continuing upswing in Indians traveling internationally for leisure and business, being India’s one-stop-travel shop we want to provide the best solutions that go beyond just range and address issues that may crop up during overseas travel. This campaign is tethered in Indian traveller behaviour insights and highlights solutions that will best serve Indians travelling internationally by focussing on ease and assured assistance. Our new campaign provides yet another persuasive reason to book international flights and hotels online.”

 

Talking about the campaign, Hemant Misra, Managing Director, MagicCircle, said: “The features for this campaign come alive the most when experienced, it’s why we created a journey for a family that went through those experiences. Not only did this allow us to highlight the criticality of these customer focussed features but also allowed us to highlight a very important aspect of partial usage of MakeMyTrip.”

 

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