Akshay Kumar gets summer-ready in latest campaign for Dollar

28 Feb,2019

By A Correspondent


Dollar Industries has launched its latest ad film titled ‘Dollar Yahan Hai’ with brand ambassador Akshay Kumar. The concept revolves around the actor’s influential style quotient.


Said Vinod Kumar Gupta, Managing Director, Dollar Industries: “I always feel that the first five seconds are the most crucial in a TVC to grab the viewer’s attention. That is why the new Dollar Bigboss TVC opens up with Akshay Kumar being scanned by the airport security officer to establish curiosity among the audience. The Brand targets the young consumers. Akshay has a stature and appeal that resonates well with the brand’s image and this therefore helps the audience connect and understand us better.”



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