ACT Fibernet unveils new brand identity

15 Feb,2019

By A Correspondent


Atria Convergence Technologies’ ACT Fibernet has launched its new brand identity with the unveiling of the logo and tagline ‘Feel the Advantage’. The rebranding initiative is a strategic component of Act Fibernet to becoming the most admired in-home entertainment and interactive internet services provider in India.


As part of the activity, ACT Fibernet will partner with content partners like Zee 5 and Sony Liv amongst others to strengthen its content offerings. Within the next six months, ACT Fibernet plans to launch its broadband internet connection plans in multiple cities across North and West India, thereby expanding its footprint in the country. The company will also be launching a 24×7 call centre and a unified call centre number to address customer queries in real time.


Speaking on the launch, Bala Malladi, CEO, Atria Convergence Technologies (ACT) Ltd said: “We have always believed in providing our customers the best solutions through our products and services. Today, consumer needs and usage behavior is continuously evolving. Newer technologies are constantly being adopted and becoming mass-scale by the day, be it streaming or gaming or smart homes. It is therefore our responsibility to work in conjunction with the rapidly evolving customer’s expectations and find feasible ways to serve them. We strongly believe that our new brand identity reflects this value and commitment we have towards our customers.”



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