Aakhya India wins comms mandate for Faber-Castell

26 Feb,2019

By A Correspondent

 

Aakhya India has been commissioned to manage the public relations for global stationery manufacturer Faber-Castell’s India operations. As part of the mandate, the agency will formulate and execute Faber-Castell’s communication strategy in the country and build the brand’s narrative focussed on quality and sustainability.

 

Speaking on the development, Arti Aggarwal, Head of Corporate Communications, Faber-Castell India, said: “We are looking forward to working with the Aakhya team on various projects and to build the Faber-Castell brand together in India.”

 

Added Kavita Datta, Founder and Managing Director, Aakhya India: “Getting to communicate the story of a legacy brand like Faber-Castell is an exciting opportunity for us and we look forward to helping the brand’s journey in the country“.

 

 

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