10 reasons why the IAA World Congress @ Kochi is the place to be in

20 Feb,2019


The 44th edition of the IAA World Congress starts in Kochi today. It’s billed as the biggest convention in the marketing services world. With a budget of Rs 20-plus crore, the scale is indeed up there. Here are 10 reasons why the IAA World Congress @ Kochi is the place to be in


1. God’s Own Country

If you are from outside of India, remember you are in God’s Own Country. In the next three days, you’ll get a better idea of why Kochi was the preferred destination for global traders. You are in India, and try and get up-close with the unique cuisine and culture of our amazing land. And if you are from within the country, enjoy the sights, sounds and tastes of Kochi.


2. IAA, like no other

The International Advertising Association is an industry body that is unique in every possible way. And we now have Srinivasan K Swamy at the helm who will raise the bar in every possible way, globally. He did that when he helmed the India chapter for four years. If the IAA World Congress is any indication, we can expect a lot of action. So if you aren’t a member yet, perhaps you need to do that soonest.


3. It’s the IAA World Congress!

It’s taken 80 years before the World Congress could happen here. But the time is possibly just right. India has been shining over the last few decades and an indicator of this is the number of Global CxOs in international corporations who hail from here. And our marketing services business is throbbing.


4. Galaxy of Speakers

We would’ve exceeded the airline baggage had we got all the books that some of the IAA World Congress speakers have written. There’s a lot of toil that has gone on to curating the three-day Congress. So look at networking only in the breaks and the evenings. Sit glued to your seats through the day.


5. Shining Stars

Along with all the gyaan from industry biggies and thinkers, there is a generous sprinkling of stars through the three days. And we aren’t talking of the glamset from the evenings… they could well be giving you a tip or two on business and life.


6. Evening Entertainment

Much effort has been invested in ensuring the evenings are enjoyable for all delegates and guests. And each night is being presented people who know it best – whether it’s Kerala culture and cuisine, fashion and films.


7. Network till you Drop

When you have two to two-and-a-half thousand people in the house, can you manage to work with just a few dozen business cards. If you haven’t got enough, get your folks back home to courier a few to you. It’s the place to network till you drop. Serious.


8. What’s Coming Next?

Now if that’s a question that you are asking yourself for opportunities on the job front, good to dress up your LinkedIn profile soonest. The IAA World Congress could well take you places.


9. Kochi – attractions

There is so much to see in Kochi: the Chinese Fishing Nets, the Mattancherry  or Dutch Palace, the Pardesi Synagogue, the Elephant Training Centre in Kodanad, St Francis Church, Loafer’s Corner. We suggest you do a check on the time you have and hire a car to do the sightseeing and shopping. Pssst! You should’ve stayed on for another day!


10. Spices, banana chips… lots to buy for family and the office

Spices, banana chips, coir products, coconut shell stuff, Kathakali masks, snakeboat models, silk and sarees, the traditional lamp… the list is endless. Perhaps time to plan your next trip to Kochi and LuLu-land.


This article first appeared in a special pull-out compiled by MxMIndia for The Resource 24×7. The supplement appeared with Business Standard today (Feb 20, 2019)



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