Zenith launches global culture initiative on Blue Monday

22 Jan,2019

By A Correspondent


On January 21, Zenith encouraged more than 6,000 employees across the network to participate in team-building activities that promote good causes and benefit their community. Each Zenith office selected a charity or organization to support. The highlights include helping with the construction of a library, transforming slums into thriving areas, teaching adults with learning disabilities, delivering free coffee and snacks to underappreciated civil workers and collecting leftover food to redistribute to those in need.


The idea to transform Blue Monday into Zenith Monday stemmed from an agency-wide competition. To celebrate Zenith’s 30th anniversary this past October, a global contest ‘If I were CEO for a day’ asked employees to come up with ideas on how they want to see Zenith evolve. Zenith Mexico won with their idea of Zenith Monday.


Said Matt James, Global Brand President, Zenith: “At Zenith, we believe in giving back to the communities that support us. By transforming a day of sadness, our brilliant specialists are creating one small way to send positive thinking and acting around our global network.”



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