Zee5 transcends borders to #ShareTheLove with Pakista and Bangladesh

16 Jan,2019

By A Correspondent

 

Close on the heels of the launch of its brand campaign Dil Se Desi in APAC, MENA and Africa targeting the Indian and South Asian diaspora, Zee5 has rolled out a customised campaign titled ‘Share the Love’ for two important neighboring markets, Pakistan and Bangladesh. The campaign has been crafted by ZEE5 with Publicis Capital.

 

Said Amit Goenka, CEO, Zee International and Z5 Global: “Indian content, especially our TV shows, movies and music gets tremendous love across the globe, and especially so from the sub-continent due to the relatability. We are glad to announce our availability in Bangladesh and Pakistan vide our new campaign #ShareTheLove and we look forward to getting a tremendous response from these markets’.

 

Added Archana Anand, Chief Business Officer, Zee5 Global: “Good content transcends borders and especially so with Pakistan and Bangladesh where there is so much shared context of culture and language.  This high energy TVC captures our innate similarities and showcases the content that we all love to watch, which is now available on Zee5. With this message at its core, #ShareTheLove is sure to resonate beautifully with audiences in these markets.”

 

 

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