Wavemaker to handle media mandate of Cure.fit

31 Jan,2019

By A Correspondent


Wavemaker has bagged the media mandate for Cure.fit, health and fitness start-up led by Mukesh Bansal and Ankit Nagori.


Speaking on the win, Kishan Kumar M S, Vice President, Wavemaker India said: “We are extremely thrilled and honored to partner with Cure.fit in their journey of making India healthy and fit. They are a disruptor in the category with an inspiring vision and that makes our mandate even more exciting and challenging. We are really looking forward to creating a differentiated media product rooted in our purchase-journey framework leveraging the strength of GroupM and WPP.”


Added Naresh Krishnaswamy, Head of Growth and Marketing, Cure.fit: “We are delighted to announce Wavemaker as our media planning and buying partner. Their passion towards the brand and strategic approach amd ideas which were in-sync with our brand philosophy, helped us in making this choice. We look forward to a great association with team Wavemaker.”



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