Volkswagen unveils new ad film for Passat

29 Jan,2019

By A Correspondent

 

Volkswagen has launched its latest TVC for the all-new Passat. Created and conceptualised by DDB Mudra group, the campaign is shot in the Himalayan region and captures the attributes of Passat in an endearing manner.

 

Speaking on the launch, Steffen Knapp, Director, Volkswagen Passenger Cars said: “The Volkswagen Passat is an exceptionally iconic car known globally for its sheer design, performance and superior safety. Equipped with path-breaking technologies and innovative vehicle assistance system, the Passat is a carline you cannot give up. Rightly showcasing this sentiment, DDB Mudra has created an unexpected visual of a prospective Passat owner.”

 

Added Shagun Seda, Executive Creative Director, DDB Mudra Group: “How do you break the conventions of luxury car advertising without really breaking them? Add an unconventional twist. The Passat is the perfect example of effortless luxury. It makes a statement without shouting. We stayed true to the Brand’s style of communication by telling a simple and human story with a playful wink at the end.”

 

 

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