Vodafone campaign showcases improved network at crowded places

16 Jan,2019

By A Correspondent


Vodafone Idea has launched its new campaign titled #StrongerEveryHour. This campaign aims to highlight the network of Vodafone SuperNet 4G, especially in crowded zones, where a tower is being added every hour.


Commenting on the new campaign, Sashi Shankar, Chief Marketing Officer, Vodafone Idea Limited, said: “We are making significant investments in improving the network as the data uptake in India creates some global benchmarks. Vodafone SuperNet 4G – The Data Strong Network will be strengthened as towers get added every hour, especially at crowded places. For any telecom service provider network engineers are the backbone for providing uninterrupted connectivity. Through this campaign, we are saluting these heroes for helping us deliver superior customer experience. Driven by digital, the #StrongerEveryHour campaign finely captures the essence of providing a seamless network experience across other mediums like TV, OOH, print and radio.”


Added Kiran Antony, Executive Creative Director, Ogilvy & Mather: “When a network works perfectly fine, no one ever remembers the people who work behind the scenes to make it run seamlessly. This insight is what helped us humanize the network improvement efforts of Vodafone, while staying focused on delivering the message – seamless network experience even in crowded places because we are adding a tower every hour. The campaign revolves around conversations between two network engineers while they are busy adding new towers.”



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