Viacom18 unveis Navrangi Re with Gates Foundation

23 Jan,2019

By A Correspondent

 

Viacom18 has partnered with the world’s largest philanthropic organization Bill & Melinda Gates Foundation, and development communications specialists, BBC Media Action to create a Hindi general entertainment fiction series called Navrangi Re! with an underlying behaviour change message on sanitation. Navrangi Re! will be a finite series that will make us all sit up, take responsibility and #GiveAShit this New Year. It has been produced by Swastik Productions

 

Said Sudhanshu Vats, Group CEO & MD, Viacom18: “Today, 70% of urban India’s sewage is left untreated and it’s an issue that needs immediate attention. As a media and entertainment company we have realized that you connect with the viewers better when you marry social messaging with an interesting narrative.  Viewers identify and resonate with such content very well and we have seen this with our film, Toilet: Ek Prem Katha. Navrangi Re! therefore is not a PSA but a 13 weeks’ series which aims to showcase the various challenges faced in a community due to lack of proper sanitation facilities. Along with BMGF and BBC Media Action this is our humble effort to spread awareness and lead to behaviour change.”

 

Added Nina Elavia Jaipuria, Head – Hindi Mass Entertainment & Kids TV Network, Viacom18: “At Viacom18, we are storytellers, and we believe in harnessing the power of stories to bring about change. Navrangi Re! is a product of that philosophy. It is a powerful story narrated entertainingly with the idea to mainstream a topic as important and nuanced as Faecal Sludge Management. Given the wide audience we are targeting through this social impact programming, Navrangi Re! is an apt fitment as the first ever Rishtey Original.”

 

 

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