Uber Eats unveils inaugural campaign ‘Everyday Moments’

09 Jan,2019

By  A Correspondent

 

Uber Eats has unveiled a new brand campaign with brand ambassador Alia Bhatt. The campaign builds a relatable and memorable connect embedding the brand in the ‘Everyday Moments’ of a millennial’s life.

 

Said Namita Katre, Head of Brand, Strategy & Campaigns at Uber Eats India: “Ordering food at work or home is the new constant way of life now for the Indian youth. Our first mega campaign ‘Everyday Moments’ is designed around consumer’s ordering behaviour that goes beyond the basic functional reasons of speed and affordability. Uber Eats is an ally to the consumer seeking effortless exploration of food in their everyday lives. The communication has been designed to build that relatable connect with the youth as the everyday, aspirational food delivery brand for millions of youth in India. In Alia, India’s youth icon, Uber Eats has a partner who shares the spirit of the brand and manifests it through her memorable, engaging, aspirational, youthful connect embedding the brand in the everyday food ordering moments. The breadth of communication is built around this idea across ATL, digital and owned media, which will cement our positioning and bring it to life.”

 

The films are directed by Shakun Batra.

 

 

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